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    <lastmod>2023-04-28</lastmod>
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    <loc>https://www.eyepriority.com/blog/2023/4/28/whats-an-optometrist-do-and-how-often-should-i-see-one</loc>
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      <image:title>Blog - What's an Optometrist do and how often should I see one? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What's an Optometrist do and how often should I see one? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What's an Optometrist do and how often should I see one? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.eyepriority.com/blog/2023/2/1/visual-symptoms-of-a-concussion</loc>
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    <lastmod>2023-02-27</lastmod>
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      <image:title>Blog - Visual Symptoms of a Concussion - Make it stand out</image:title>
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    <loc>https://www.eyepriority.com/blog/2018/9/23/how-blue-light-affects-your-health</loc>
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    <lastmod>2022-11-29</lastmod>
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      <image:title>Blog - How Blue Light Affects Your Health</image:title>
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      <image:title>Blog - How Blue Light Affects Your Health</image:title>
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    <loc>https://www.eyepriority.com/blog/2018/9/23/when-2020-is-not-enough-does-your-childs-eye-health-add-up</loc>
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    <lastmod>2022-11-30</lastmod>
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      <image:title>Blog - When 20/20 is not enough: Does your child’s eye health add up? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.eyepriority.com/blog/2018/9/23/salad-before-fries-will-help-the-eyes</loc>
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    <lastmod>2022-11-30</lastmod>
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      <image:title>Blog - Salad before fries will help the eyes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.eyepriority.com/blog/2018/9/23/eye-priority-trust-the-signs</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-30</lastmod>
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      <image:title>Blog - Eye Priority: Trust The Signs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.eyepriority.com/blog/2018/9/23/the-202020-rule-take-time-to-stretch-your-eyes</loc>
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    <priority>0.5</priority>
    <lastmod>2022-11-30</lastmod>
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      <image:title>Blog - The 20/20/20 Rule: Take time to stretch your eyes!</image:title>
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  <url>
    <loc>https://www.eyepriority.com/new-gallery</loc>
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    <lastmod>2026-03-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1774469085934-S8VSU48GXLEIH2GVVSII/Claire+Kinnard.jpg</image:loc>
      <image:title>Opticians - Claire Kinnard, Optician</image:title>
      <image:caption>Claire has been with Eye Priority for several years now, she enjoys getting to know her patients and loves helping them choose the perfect pair of glasses. She is a huge Disney fan and mom to an ugly dog (with pictures to prove it!). Claire loves ALL animals: furry, scaly, small and really big - in college she interned with the elephants in the Reid Park zoo! She’s never lived anywhere longer than five years but thanks to an adorable niece and nephew she thinks Phoenix will be her forever home.</image:caption>
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      <image:title>Opticians - Claire Kinnard, Optician</image:title>
      <image:caption>Claire has been with Eye Priority for several years now, she enjoys getting to know her patients and loves helping them choose the perfect pair of glasses. She is a huge Disney fan and mom to an ugly dog (with pictures to prove it!). Claire loves ALL animals: furry, scaly, small and really big - in college she interned with the elephants in the Reid Park zoo! She’s never lived anywhere longer than five years but thanks to an adorable niece and nephew she thinks Phoenix will be her forever home.</image:caption>
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    <image:image>
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      <image:title>Opticians - Andrea Shadduck, Office Manager</image:title>
      <image:caption>No stranger to taming chaos, Andrea's job prior to working at Eye Priority was as a preschool teacher where she was in charge of a classroom filled with 26 four and five year olds. In addition to her management role at Eye Priority, Andrea is currently pursing a degree in Business Organizational Management with an emphasis in Cognitive Studies. Originally from San Diego, she moved to Phoenix in 2015. She loves sports, her dog, coffee, travel, plants, and exploring nature. The number one item on her bucket list right now is to travel to Greece.</image:caption>
    </image:image>
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      <image:title>Opticians - Andrea Shadduck, Assistant Manager</image:title>
      <image:caption>No stranger to taming chaos, Andrea's job prior to working at Eye Priority was as a preschool teacher where she was in charge of a classroom filled with 26 four and five year olds. Originally from San Diego, she moved to Phoenix in 2015. She loves sports, her dog, coffee, and exploring nature. The number one item on her bucket list right now is to travel to Greece.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Opticians - Mercedes De La Mora, Optician</image:title>
      <image:caption>Mercedes has been a certified optician for over 11 years and is working towards additional certification from the American Board of Opticians.  She's comfortable    working in pre-screening, reception, back office, contact lens training, and, of course, making sure patients look good in their glasses and helping them see their best. In her spare time you'll find Mercedes volunteering as treasurer of her daughter's softball league, the PTA's yearbook chairwoman, and organizing Girl Scout events.</image:caption>
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  <url>
    <loc>https://www.eyepriority.com/doctors</loc>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Doctors - Monica Sawitzke, O.D.</image:title>
      <image:caption>Dr. Sawitzke is a Doctor of Optometry with over 25 years of clinical experience in both ophthalmology and optometry. Originally from Iowa, she earned her undergraduate degree from the University of Arizona and completed her Doctor of Optometry at Pacific University College of Optometry. Now a long-time Arizona resident, Dr. Sawitzke remains committed to delivering personalized, comprehensive eye care to patients of all ages. She is an active member of the Central Arizona Optometric Society and stays current with advances in vision science and patient care through ongoing professional development. Outside the clinic, Dr. Sawitzke enjoys spending time with her now-grown children, who continue to pursue their passions in sports and music. She and her family are avid supporters of University of Arizona athletics and regularly attend football, basketball, and softball games.</image:caption>
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    <image:image>
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      <image:title>Doctors - Monica Sawitzke, O.D.</image:title>
      <image:caption>Dr. Sawitzke is a Doctor of Optometry with over 25 years of clinical experience in both ophthalmology and optometry. Originally from Iowa, she earned her undergraduate degree from the University of Arizona and completed her Doctor of Optometry at Pacific University College of Optometry. Now a long-time Arizona resident, Dr. Sawitzke remains committed to delivering personalized, comprehensive eye care to patients of all ages. She is an active member of the Central Arizona Optometric Society and stays current with advances in vision science and patient care through ongoing professional development. Outside the clinic, Dr. Sawitzke enjoys spending time with her now-grown children, who continue to pursue their passions in sports and music. She and her family are avid supporters of University of Arizona athletics and regularly attend football, basketball, and softball games.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1621111608271-IVO9KKL9IQS4VL90M76E/IMG_0136+2+copy.jpg</image:loc>
      <image:title>Doctors - Joseph Bailey, O.D.</image:title>
      <image:caption>Dr. Bailey joined Eye Priority after graduating from the Southern California College of Optometry. He received extensive clinical experience in pediatric and primary care optometry as well as management of ocular disease, diabetic eye care and contact lens fitting. Dr. Bailey was raised in a small town in northern Arizona. After serving a two year mission for the Church of Jesus Christ of Latter Day Saints in the Czech Republic, he received his Bachelor of Science in exercise science from Brigham Young University. Dr. Bailey is a member of the American Optometric Association and the Arizona Optometric Association. He is an avid sports fan and enjoys playing football, basketball, reading, singing, and spending time with his wife and four children.</image:caption>
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      <image:title>Doctors - Kelly de Simone, O.D., FCOVD.</image:title>
      <image:caption>Dr. de Simone has provided general optometry as well as customized vision therapy programs to children and adults for twenty-five years. She is also a Foothills resident who raised three children in Ahwatukee schools. As the owner of Eye Priority and our Vision Therapy center, Eye Priority RE-Vision, Dr. de Simone is “passionate about vision” and provides personalized care to a wide range of patients. Her specialities include neuro-optometric enhancement and rehab for adults with acquired vision problems, sport enhancement vision, concussions, brain injuries, as well as treating children with learning problems, crossed eye, lazy eye, or reading comprehension difficulties. Dr. de Simone is a Fellow of the College of Optometrists in Vision Development. She holds a BA degree from Penn State University and a Doctor of Optometry degree from Pennsylvania College of Optometry. In 1993, Dr. de Simone was awarded the Skeffington Award for Excellence in Vision Service. She is a member of the Arizona Optometric Association, the Neuro-Optometric Rehabilitation Association, the College of Optometrists in Vision Development and the Ahwatukee Foothills Chamber of Commerce. “I have a diverse optometry practice and my passion is helping people develop their vision. With over 25 years experience in this field it amazes me that people still have not heard of Vision therapy. It is the best kept secret in the world. It is time to change. I welcome you to contact me, so I can show you how Vision Therapy can change your life.” - Dr. Kelly de Simone</image:caption>
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    <loc>https://www.eyepriority.com/staff</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Staff - Caz Bailey, Technician and Contact Specialist</image:title>
      <image:caption>Caz’s passion for optometry was sparked during a cow’s eye dissection in a college physiology class. Captivated by the complexity of the eye and the professor’s engaging lecture, he knew then that he wanted to dive deeper into the world of vision science. He earned his bachelor’s degree in Biology from the University of Arizona, with a minor in Studio Arts—an academic combination that reflects both his analytical mindset and creative eye.  Outside of his professional interests, Caz is a dedicated car enthusiast who enjoys researching and learning about automotive design and performance. In his free time, you’ll often find him spending time with family and friends, catching a movie, or hiking Arizona’s scenic trails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1774469899388-I5C90QDMG2PM538YMRFY/Caz+copy.jpg</image:loc>
      <image:title>Staff - Caz Bailey, Technician and Contact Specialist</image:title>
      <image:caption>Caz’s passion for optometry was sparked during a cow’s eye dissection in a college physiology class. Captivated by the complexity of the eye and the professor’s engaging lecture, he knew then that he wanted to dive deeper into the world of vision science. He earned his bachelor’s degree in Biology from the University of Arizona, with a minor in Studio Arts—an academic combination that reflects both his analytical mindset and creative eye.  Outside of his professional interests, Caz is a dedicated car enthusiast who enjoys researching and learning about automotive design and performance. In his free time, you’ll often find him spending time with family and friends, catching a movie, or hiking Arizona’s scenic trails.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1535851202716-LPBO2G50NAKQ9VJGGTSP/Amber2.jpg</image:loc>
      <image:title>Staff - Amber Price, Office Manager</image:title>
      <image:caption>Amber's grandfather is an optometrist and she spent her childhood running around her office. When she was old enough, she ended up running his practice for 12 years. Since then, she's had the privilege of running large optometry offices as well as labs before finding her home at Eye Priority. She's loves spending time with her ten year old son and coaching his sports teams. She's a gifted hostess and loves throwing dinner parties for her friends.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1649641340543-TIOWRCBUVI7GRR9B3QD4/Sabrina+Valenzuela.jpg</image:loc>
      <image:title>Staff - Sabrina Uzarraga Griffin, Technician</image:title>
      <image:caption>Sabrina keeps our front desk running like a well oiled machine! She enjoys learning about optometry and building relationships with her coworkers and patients. Sabrina is blessed to have recently married her best friend! Together, she and her husband enjoy hiking South Mountain with their fur baby, Douda. She also loves spending time with her family and her favorite way to relax is to light a scented candle and watch movies at home.</image:caption>
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      <image:title>Home - “With a great staff, excellent opticians and certified therapists, we can assess visual needs whether the patient is six months or eighty years old. I think we bring a unique approach to optometry.”</image:title>
      <image:caption>Dr. Kelly de Simone</image:caption>
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  <url>
    <loc>https://www.eyepriority.com/office-manager</loc>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Office Manager - Andrea Shadduck, Office Manager</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/ac62038b-9180-410a-96ac-b45018ef0ca0/vuity.jpg</image:loc>
      <image:title>Vuity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/efbe7e89-3978-44dd-b2d5-e7518c912b53/vision-eye-chart.png</image:loc>
      <image:title>Vuity - Make it stand out</image:title>
      <image:caption>*This is illustrative only, not an actual near vision eye chart.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/d768ded4-269a-4ed3-9ec1-f9fd28cb7b73/a97ec32b58754021a6427a54b28044b5-Vuity_monograph-848x848.jpg</image:loc>
      <image:title>Vuity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eyepriority.com/ez-tears</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/1670542668884-3TMYPGDNJW5EELTRF57V/drop-of-water-578897_1280-1080x675.jpg</image:loc>
      <image:title>EZ Tears</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/9d34c9da-e13d-419d-97d3-c26bb864b7d2/3d8d66ee-61b3-4763-a31b-f44abadd0f80.__CR0%2C0%2C3880%2C2400_PT0_SX970_V1___.png.jpeg</image:loc>
      <image:title>EZ Tears - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2006e3a2772c2619233b4e/0bd42453-51ca-42a7-a5d2-9f7ea859beda/ce1b4af4-5a98-4895-afc1-2746114f38d8.__CR0%2C0%2C3880%2C2400_PT0_SX970_V1___.png.jpeg</image:loc>
      <image:title>EZ Tears - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

